Idea to launch new services next week to counter Reliance Jio

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Number three telecom operator Idea Cellular on Thursday said that it will launch a gamut of apps across movies, TV, music, games and others as part of its foray into being a “full-fledged digital services company — Digital Idea.”

 “As we leapfrog from being a voice and data services provider to becoming a full service digital solutions company, we continue to deliver on our promise of ‘changing lives’ and become the catalyst in fueling the Digital India movement,” said Himanshu Kapania, managing director, Idea Cellular, in a statement.

“For a nation driven by entertainment, Idea is starting its digital journey with the launch of a suite of apps to match the soaring demands of the “on- the- move” online generation,” Kapania added.

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